Trent Rockets

Cain and Eldridge Industries invested in the Trent Rockets, one of the eight founding franchises of The Hundred, the England and Wales Cricket Board’s elite short-format competition launched in 2021. Based at Trent Bridge in Nottingham, the men’s and women’s teams have quickly established themselves as leading contenders, drawing some of the game’s most exciting international and domestic talent.

The Trent Rockets franchise plays a central role in making cricket more accessible to new audiences, with fast-paced matches designed to appeal to families and younger fans. Games are broadcast live on Sky Sports and free-to-air on the BBC, reaching millions of viewers across the UK and internationally.

Through its investment, Cain is supporting the growth of professional cricket in the UK, while also helping to drive new commercial opportunities around sport, entertainment, and community engagement.