
Swingers
Expanding the competitive socialising phenomenon
- Location
- UK, USA and UAE
- Asset class
- Leisure
- Investment type
- Growth
Cain made an early-stage investment in Swingers, the London-born experiential leisure brand that has enhanced competitive socialising through its combination of crazy golf, curated food and beverage, and immersive design. The concept quickly gained traction in the UK, drawing more than a million visitors annually across its flagship West End and City venues.
With Cain’s support, Swingers has grown into an international brand with venues in Washington, D.C., New York City, Dubai and Las Vegas. Each site features multiple nine-hole courses, street-food style kitchens from leading operators, and full cocktail bars, creating a destination experience for groups, corporates, and visitors alike.
Cain’s early backing has supported Swingers’ expansion and contributed to the brand’s presence in the competitive socialising sector across both the UK and global markets.